Witlax

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Ready-made logos, hand-picked

Marks with room to breathe. Chosen one at a time, by a person who cares.

Every logo on Witlax sells once and is retired. Prices from $200 to $800. When a mark is not quite right, brief us for a custom identity from $800.

Vector delivery in SVG, PDF, EPS, and PNG. One owner per mark, no attribution required.

Flat-lay of six matte business cards printed with different geometric wordmark logos in deep plum ink, on warm off-white paper

This month’s shortlist.

See all marks →

Eight new marks, picked by the editor this week. Sold once, retired the moment they leave the shop.

Browse by style

What kind of quiet are you after?

Six curated corners. Each one carries a small, considered shortlist of marks and a note from the editor on why they belong together.

Minimal

One idea, well drawn. For studios, ceramics, quiet apparel.

Geometric

Circle, triangle, grid. For architecture, finance, quiet tech.

Vintage

Warm palettes, drawn letters. For barbers, roasters, heritage.

Abstract

A shape that suggests something. For wellness, consultancy, arts.

Mascot

A character with a face. For food trucks, sports, kids’ brands.

Wordmark

Just the name, drawn well. For fashion, editorial, technology.

Browse by type

A shape for the job.

Ring

Text set inside a circle. Emblematic, embossable, ready for tokens and seals.

Monogram

Initials, well drawn. Ligatures, tight kerning, wedding and law-firm fit.

Wordmark

The full name, letter-crafted. Suits fashion, editorial, and technology.

Emblem

An enclosed badge. Breweries, outdoor gear, academic marks.

Browse by industry

Marks that already fit your line of work.

Hospitality

Hotels, restaurants, coffee.

Wellness

Studios, salons, apothecary.

Tech

SaaS, dev tools, hardware.

Fashion

Studios, labels, ateliers.

Food and drink

Roasters, bakers, chocolatiers.

Creative services

Studios, photographers, writers.

A good mark should look like it was drawn on purpose. Not generated, not iterated on by a slider, not the seventh variation of a template. Drawn, once, with a hand and a reason.

The editor, on why the shop stays small.

Custom identity, when a ready-made mark is not quite right

Brief a designer. Own the outcome.

Three tiers, priced in dollars, delivered in vectors. Essentials at $800, Studio at $1,800, Studio+ at $3,500. Two to four weeks, three concept rounds, guidelines PDF at every level.

Full brand identity package presented on warm off-white paper, guidelines PDF open at a plum colour palette page

From the Journal

Styling notes and buyer guides.

All entries →

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One email, one shortlist, once a week.

Editor’s picks, a note on why they made it in, and one long-form piece from the Journal. Unsubscribe in one click.