A small shop, run by an editor.

I started Witlax because the online logo market had drifted toward slot-machine template mills. If a mark can be bought a thousand times, it stops being a mark and becomes a stock icon. The shop you are on takes the opposite view. Every logo here has been drawn once, reviewed by me, priced honestly, and sold to a single owner. When the sale goes through, the mark is retired from the shop.

When a ready-made mark is close, but not quite right, brief one of the designers on the roster for a custom identity from $800. Same designers, same craft, dialled in to your business.

What Witlax is.

A small library of premade logos from independent designers.
Sold once per mark, then retired.
Priced from $200 to $800, in dollars, no subscription.
An upgrade path to a full custom brand identity from $800.
An editorial Journal on how to pick and use a logo.

What Witlax is not.

An AI generator.
A subscription. Buy once, own outright.
A logo maker with a wizard.
An affiliate mall for cheap templates.